Creative Education Services

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Creative Education Services

The saga of this renowned banker turned edupreneur begins when the desert sands of Arabia were still fresh with the footprints of the camels than the tyre marks of the Cadillac and the reason why I say this is simply because the story of Mr K. K. Ashraf, popularly known as “KK”, begins way back in 1973.  

KK Ashraf arrived in the UAE in 1973 further to his college education. Not very soon after he set his foot in the United Arab Emirates, following his college education, he joined the HSBC which was then called BBME. Very soon, due to his passion, grit and hard work, he rose through the ranks to a senior position. In recognition of his honesty and loyalty, he was promoted to the rank of Director of Private Banking, a rare achievement among Indians in the Bank.


KK is closely associated with social, educational, charitable and humanitarian activities both in India and the Gulf countries. KK holds several prestigious positions in social and charitable organisations in India and Abu Dhabi. He is presently the President of the MES Abu Dhabi Unit.

Later on, he had an urge and a vision to provide quality education and that became his new-found passion. His vision was now, to set up quality educational institutions which he did. As an educationist, KK has contributed immensely. He facilitated in the setting up of Bharatiya Vidya Bhavan School (Abu Dhabi) and currently acts as the honorary Vice Chairman. The school provides quality education to over 2000 students. He is the founding Director and Chairman of AURA Edify Global Schools, a chain of schools in Kerala, India, which is one of the well sought after schools amongst the people in the region. KK, is also the Managing Director of Al Basma British School, a British Curriculum School established in Abu Dhabi in 1988. The school started its operations on 31st August 2014. Today Al Basma is one of the most coveted schools in Abu Dhabi and is also one of the few British Schools Overseas (BSO) and British Schools Middle East (BSME) credited schools in the UAE. KKs enthusiasm did not end there. He decided to spread his vision to Doha and thus heralded the beginning of Pearl International School (Indian Curriculum) and Cardiff International School (British Curriculum) in Doha. Today, KK and his team manages nine schools in UAE and India, in the capacity of investor, consultant and operator.

KK is one who believes that health and education play a very vital role. In collaboration with this belief, he founded a 150-bed multi-specialty hospital, Modern Hospital, in Kodungallur, Kerala. His is the founding member and Chairman of this venture. He is the founder and Managing Trustee of Modern Hospital Charities which runs a charitable dialysis centre, thus providing a kind of solace to those who cannot afford this expensive treatment. KK holds directorships in other commercial ventures in various fields as well.

It is said that you have to have a big vision and take very small steps to get there; you have to be humble as you execute but visionary and gigantic in terms of your aspiration. KK cannot be better summed up than this. It is this vision and aspiriation of his that drives his team and the orgnaisations he is involved with. A famous quote says that there are three kinds of people in this world – those who make things happen, those who watch things happen and those who wonder what happened. And of course there is no prize for guessing, which category of people KK belongs to. 

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