Five leaders in education technology you need to know about

As Bett MEA edges closer, we take a look at five notable companies that are leading the way in the education technology space in the Middle East and Africa.

These five companies highlight the transformative power of education technology in the Middle East and Africa. While each stands out for its own specific advantages and innovations, one thing is true of all of these companies – they want to give students access to the best tools to learn, no matter their age or socioeconomic background. 

Five education technology pioneers

Noon Academy

With more than 2 million registered students, Noon Academy is by far one of the fastest growing education technology start-ups in the Middle East. In June of 2019, the company celebrated a hugely successful milestone, closing a US$8.6m Series A financing deal – the largest to date in the Middle East and North Africa education technology industry. 

In a nutshell, the company is an educational social learning platform that gives students easy access to peer-to-peer learning opportunities. Working off a subscription or membership programme, Noon Academy also offers tutoring as preparation for various aptitude and placement tests. There’s no doubt, with investment coming in at such a large sum, that Noon Academy will continue to grow exponentially. 


Launched in 2012 in Saudi Arabia, Lamsa is an ad-free digital service platform featuring songs, interactive games, animated literature and educational videos in Arabic for children aged two to eight years old. 

Lamsa’s CEO, Badr Ward, developed the app as an innovative way to motivate kids in the Arab world to read and learn their language – all via a connected device. Coined as ‘edutainment’, media on this app is both relevant and meaningful, educating while still entertaining young children who already spend a considerable amount of time on a screen. For Ward, the app is not only encouraging children to learn the Arabic language, but it is also a way to celebrate Arabic heritage, culture, values and beliefs. 


Launched in 2016, Egpyptian-based educational platform Tutorama has been making headway as an online tutoring marketplace since its inception. The start-up, which has since won the 2016 MIT EF Pan Arab Start-up Competition, connects parents and students with highly-qualified tutors by subject and location. 

In addition to viewing profiles and reviews before selecting a tutor, users can also manage bills and track academic progress all in the one platform. Arguably, key to Tutorama’s success is that the opportunities it offers are twofold – it offers Egyptian parents a platform to find great tutors, and it also helps freshly graduate tutors to find jobs in the field. 


Ynmo is an award-winning, bilingual Software as a Service (SaaS) platform designed for education and health service providers who serve those with special needs. The co-founders, brothers Fahad Alnemary and Faisal Alnemary, wanted to create a platform that allows service providers to design tailored educational plans to students, collecting different types of data using smart devices and generating progress reports. 

As the first Arabic-English digital solution of its kind, Ynmo can be used in schools, centres and clinics to design and monitor the treatment plans of individuals with special needs. After launching in 2017, Ynmo went on to win a cash prize of US$27,000 at the Seedstars Summit in 2018 and continues to revolutionise the way children with disabilities can receive care and education. 


Future-focussed Egyptian start-up PraxiLabs is an online STEM-education provider that gives students access to 3D interactive virtual simulations of science laboratories. 

In doing so, the company is giving students of all socioeconomic backgrounds and educational institutions access to practice laboratory experiments through virtual simulations, which they may not have had access to otherwise. Founded by Khadija Kelbedweihy, PraxiLabs has already engaged with more than 20,000 students and ten educational institutions to provide access to gamified 3D lab spaces from anywhere at anytime of the day or night. 

Find out more at Bett MEA 2020

To hear more about the education technology companies taking the industry by storm, there are multiple ways you can get involved with Bett MEA 2020. Head to one of the links below to enquire about participating further. 



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